Lineamientos para una campaña publicitaria que permita concientizar a los padres de familia de los estudiantes de básica primaria del grado 5to del colegio ¨María Elvinia¨ de la ciudad de Cali, sobre la protección de la identidad digital infantil para el año 2023

Abstract

The central idea of this research is to carry out a series of guidelines that facilitate the eventual creation of an advertising campaign that raises awareness about the use of the Internet among the parents of the María Elvinia school. Three research instruments are applied: the interview, the survey and a campaign guidelines sheet. In the results, most parents do not know the real risks that their children face when browsing the Internet. They know perfectly well about social networks, but they do not know its dangers and unfortunately they do not control the time or what their children do on the internet. Which clearly speaks of a problem that if not treated in time can get worse and worse. Children today have easier access to the Internet without restrictions on the use of the Internet through various devices such as cell phones, tablets, and computers. This is an important problem that must be taken into account to guide the training of future generations.