Fortalecimiento de la identidad visual de la de marca de la fundación “huellas del futuro” de la ciudad de Cali para el año 2020

Abstract

This paper was motivated by the inconsistency in the communications that has the Foundation Huellas del Futuro. In view of which it is proposed to strengthen the visual identity thus supporting those communications. To carry out this objective, it was undertaken an advertising process which was developed through research and analysis of the sector, understanding the context in which this organization operates, in order to understand and support the needs it presents. The work was developed through a methodology which consists of five phases that allowed to make a proposal with a greater foundation for strengthening the communication of the Foundation Huellas de Futuro. In this sense, a visual identity manual was delivered, a document that collects the main graphic elements of a brand, fulfilling the function of ensuring the proper use of graphic communications. Finally, with this work, the foundation is provided with the appropriate elements for an assertive communication with which it can become visible, promote itself and position itself by occupying a place in the market