Estrategia de fidelización para los clientes del restaurante de productos vegetarianos/veganos “frutos del sol” durante el año 2023

Abstract

This research work, proposes a loyalty strategy for Frutos del Sol´s clients, located in El Peñón neighborhood in the west of Cali, Colombia; which is characterized by offering vegetarian and vegan preparations designed for any type of palate. This will be done through 3 specific objectives, which mainly seek to know how the restaurant is in the market, and identify the perception that customers have about the brand, the products and services it offers, to finally build the elements that make up the structure of the advertising strategy to retain restaurant customers. With this, it seeks to generate a solid relationship between customers and the restaurant, so that could become their favorite brand of healthy food.