Análisis de la influencia del Big data en la innovación tecnológica del sector financiero en América Latina

Abstract

In Latin America, it is important to identify whether using Big data they have found any expected solutions, and what expectations are there for the future taking into account socioeconomic conditions. Technological innovations, mobile applications and informational development forms assertively influence society, in the same way they do in the sector, and for this there is a need to implement the use of Big data. The idea is to be competitive and, at the same time, gain ground in the market, in terms of customer management and exploration. The financial sector in the region has shown a commitment to be at the forefront of technology, by engaging in data science, since successful cases have been shown where they generate a series of benefits, both in internal and external processes of companies (customers). It is hard work due to the conditions of the Latino population, where cash continues to be the main means of payment and additionally the lack of financial education. Companies know that the benefits are significantly positive, but it requires a large investment, so outsourcing services is a key factor for Big data to generate the expected result