Percepción sobre la programación neurolingüística de los estudiantes de mercadeo de la universidad Santiago de Cali

Abstract

Neuro-linguistic programming is a tool for marketing in general that acts as a facilitator of interpersonal communication, which also allows knowing the tastes and preferences of customers to be able to make an effective and friendly sale closing, as well as in a family environment to be able to sell an idea and you can get a positive response. Neuro-linguistic programming NLP tries to better understand personal improvement, seeking to achieve that each person connects with their internal strength to solve any concern or face any situation, since the investigations that work the human mind have generated this technique that allows to project positively and thus focus in a better way on the objectives. The purpose of this research was to determine the perception of neurolinguistic programming of marketing students from the Santiago de Cali University. This work was initially carried out with secondary information from the review of documents in electronic databases, in addition, the marketing students who were surveyed were the primary source. The results show that NLP is one of the tools that help us to better organize and use our skills and abilities, to increase relationships with others. Almost 50% of the students surveyed consider that neurolinguistics is an empirical technique, which is derived from neuroscience. The surveyed students had knowledge about NLP and the role of neurolinguistic programming and finally the strategies proposed to strengthen knowledge about neurolinguistic programming in students of the faculty are: Didactic workshop, Conference on tools and uses of neurolinguistic programming applied to sales and business closing, virtual extracurricular course of foundations of neurolinguistic programming and Diploma in strategic coaching to organize qualities in positions. In conclusion, programming will continue in the future to be a fundamental tool to take advantage of the mental processes that we use in our communication