Formulación de lineamientos y estrategias del programa público de fomento de la lectura a través de herramientas TIC´S en Santander de Quilichao, en el periodo 2022 - 2025

Abstract

This document is aimed to propose a public program to promote reading among cultural actors, through information and communication technologies, in Santander de Quilichao, within the 2022-2025 period. Therefore, the qualitative method was used as an analysis method to understand the problem based on the information managed in documents and provided by the cultural actors. Technical tools offered by public management researchers were used to collect data: surveys, interviews and documentary reviews. Comprehensive rationality was used as a method for understanding reading problem and exploring alternative solutions, based upon the existing state of the art. Public policy is the current instrument in public management to attend public problems.

Thirteen cultural actors were consulted, eight (8) public and six (6) private actors. Thirteen voices enhanced this proposal to understand the reality of the reading processes in our municipality. Existing challenges are expressed to reduce the cognitive gap and move towards a culture of reading with critical thinking. This proposal calls to nurture, to strengthen and to consolidate the existing reading processes through the design and implementation of public policy.

According to the obtained result, aspects of each chapter are anticipated. The first one presents a characterization of cultural actors and agents promoting reading in the municipality. At the same time, the programs and activities that make up its processes are outlined. The second one, the relevance and favorability of the design and implementation of a public policy to promote reading is known. Finally, eight (8) guidelines that will guide the public policy to promote reading for Santander de Quilichao are defined and described.