Estrategias determinantes en las exportaciones de macrosnacks en las mipymes colombianas

Abstract

The micro, small and medium-sized enterprises (MSMEs), therefore, in the country's economy play an important role in the business sphere. They are essential because they guarantee great growth in economic and business activity and the development of the organizations where they are located. MSMEs help reduce needs and create new jobs. It is worth mentioning that the MSMEs markets represent a primary economic activity since the number of firms in this sector is very large since it is found in the manufacturing sector where there is a wide range of production units.