Diseño de una estrategia financiera sostenida para la empresa Multicolor Print

Abstract

The sustainability issues faced by SMEs in Colombia are the main reason that has motivated the realization of this project. Specifically in the graphic arts sector, finding a reality framed in the aspects of the constant change of consumption habits; the technological challenges to adjust the company to the demands of quality and innovation; the tough competition with the informality that brings the need to reinvent itself and adapt its business models to the new market needs; the upward exchange rate that increases production costs; the massive adoption of digital media; the fundamental dependence on informal personal relationships and verbal communication; and the non-possession of economic and financial strategies that guide the actions. It is in this last aspect that we want to make a contribution with the development of the work described in this document and from this perspective, a theoretical model of strategic financial planning is contrasted with the reality of a growing company belonging to the Graphic Arts sector in Colombia, through the application of basic concepts and administrative tools acquired during the development of the specialization in finance.