Análisis del conocimiento y aplicación de las herramientas financieras punto de equilibrio, ROA,ROE,ROI, EBITDA, EVA y estructura de capital en la pequeña empresa del Valle del Cauca 2017

Abstract

This paper analyzes the use of the financial tools of breakeven, ROA, ROE, ROI, EBITDA, EVA and capital structure in small businesses in Valle del Cauca, to obtain the results, a data collection was carried out to Through surveys aimed at direct personnel with the financial area, the sample was made to one hundred (100) small companies in the Municipality of Cali and its surroundings. Among the main results is the ignorance of the application of financial information, with a 55% participation, another factor is the absence of qualified personnel to perform financial functions, the results indicate that 51% of companies do not have adequate profiles for this area, which shows that managers and / or owners do not give the required importance to this kind of tools, generating in most cases an economic imbalance for the company.