Responsabilidad Ambiental: Camino para la generación de sostenibilidad empresarial

Abstract

The present monograph has a documentary-analytical focus and takes as reference the Environmental Responsibility (ER) with respect to the generation or promotion of Enterprise Sustainability (ES). Based on a look at these two key areas of operation and general development of the current business sector, the central purpose is to analyze the role played by ER in the generation of ES. The methodological approach is qualitative and the techniques for collecting information are the consultation, review, selection and bibliographic analysis of texts, articles, studies, research, regulations and laws related to the topic and problem treated. In order to achieve the general purpose described, we identify the specific and essentials elements or principles of ER and ES; we characterize the relationships and affections between ER and ES, and finally, we present some business experiences in context that prove the generation of ES through ER. The main results derived from the present work show the relationships and affectations between ER and ES, associated with the main parameter function or reference that the ER has in the purpose of establishing necessary actions for the development, strengthening or improvement of the ES; the ER as a way of assuming the negative effects on the environment of the developed business actions, which is determinant in the maintenance of the ES; the ER as a means to achieve ES, if companies develop awareness about their practices and decisions in the execution of their different processes, seeking the collective benefit; the ER as a generator of ES in terms of economic growth, risk management, optimization of resources, improvement of corporate image and internal information flow for decision making; the ER as a promoter of competitiveness, fundamental in the ES; the ES as a result or expression of adequate practices in ER matters, among others.