Análisis de las herramientas de administración de negocios en la industria farmacéutica

Abstract

In Colombia there are more than 200 companies that belong to the pharmaceutical sector, together, more than 5,900 million pesos in annual sales, and contributed 2.5% of the GDP of the country (ANDI, 2016), however, the figures available in the ANDI, it is easy to identify that this market, account for a group of companies, in which major multinationals, which forces the Colombian companies to fidget and be competitive, forcing himself in this way to generate strategies that combine the compliance requirements of the industry and the administrative tools of the business to stay in the market, which is characterized by its high standards of quality control (Resolution 1160, 2016) and the Competition (Angell, 2004). In the present document shows the statistics of the pharmaceutical sector and the tactical and operational strategic factors of the business, the challenges it faces, the external circumstances which affect the strategies employed in this industry at the national level and other tools that could be applied in the administration of other companies in the sector, such as lean sigma and BPM, becoming a guide that explains the operation of the national pharmaceutical sector administrators or managers who are faced for the first time to this branch of the industry.