Propuesta de un modelo de responsabilidad social empresarial (RSE) para las pymes en el distrito de Buenaventura

Abstract

The purpose of the present investigation is getting to know, in depth, the situation of small and midsize businesses of Buenaventura District faced to the activities of Business Social Responsibility – BSR performed, to propose an easy implementation model to companies interested in undertaking Business Social Responsibility actions and to contribute to the enhancement of those, executing some sort of BSR action. The present investigation was conducted in three stages, at first, a preliminary diagnostic was developed through surveys applied to a group of small and midsize businesses, where it was able to identified that are few the companies developing Business Social Responsibility activities in a structured way. It was also possible to identify in the interviews conducted to the employees of those businesses executing BSR, focused in the welfare of their collaborators, that these feel the activities developed by the company, do not contribute to their economic nor the professional growth. With the results of the gathered data through the application of the surveys and interviews, it was proceeded to the elaboration of a BSR model with the double-purpose that, any business interested in venturing into the world of the BSR, could to do it, in a systematic and simple way, and to those that are already doing it, they can enhance their practice, being able to evaluate the growth of those groups of interest(stakeholders) being periodized to be assisted.