Administración de la cadena de suministros y gestión comercial en Alimentos Cárnicos del Grupo Nutresa

Abstract

This article presents the different strategic models that make up a supply chain for different types of businesses, focused on the mass consumption sector, for this case in the company Alimentos Cárnicos of Grupo Nutresa. We will identify easily and practically the design within the chain, the links that compose it and its macro processes, from suppliers, supplies, supplies, distribution channels, storage, inventory control, and transportation, to the relationship that is has with the commercial objectives, accompanied by the strategies proposed by the marketing department, which makes the supply chain more successful in its strategic plan and profitability and agility objectives in the market. We will share success stories and lessons learned in the organization with regard to the administration of the supply chain and the new approach that is currently being worked on at the national level with the company's human and administrative resources.