Plan estratégico de mercadeo y plan de medios para la maestría en informática de la Universidad Santiago de Cali

Abstract

To address this research project whose main idea is to propose a Strategic Marketing Plan for the Master's Degree in Computer Science at the University of Santiago de Cali, it is necessary to know the context of postgraduate education in Colombia and its history, as well as its relevance to the economic moment that the country lives and the perception of the professionals in front of this level of higher education.

The engine of economic development and competitiveness of a nation has a close relationship between the formation of human talent and the consolidation of institutional infrastructures. Separate results are not conceived. Applied knowledge is only possible with the interaction of different sectors of society and institutions.

In this sense, several decades ago Colombia sent groups of professionals to train at postgraduate levels abroad, an effort that had important and notable results in the economic development of the country, in the productive, public and educational sector. Dynamic that in the decade of the seventies was truncated by the economic crisis of the developed countries that diminished the budgetary aid to the programs of academic cooperation with Colombia.