Internacionalización de las empresas de salud estudio de caso: "Clínica Salud"

Abstract

This case study describes the actions carried out by CLÍNICA SALUD in order to internationalize and find in the export of services an option to receive new income with the resources that it had in the period 2013-2016, the line of research in which it was framed The work was the business development and competitiveness. The results of the research on the behavior in the sale of the export of health services, showed a growth rate of 209% in the turnover of the year 2016 in relation to the year 2015. The research work contains written information on the concepts of globalization of the economy and markets, the internationalization of the company, the competitive and comparative advantage, information on the processes, the design of an internationalization plan, the international competitiveness, the Strategic alliances and new perspectives of international marketing, within a globalized market. This route responds to the fact that the internationalization of a company implies a positive change within the organization, which gives way to the innovation of its processes and procedures, adopting opportunities for improvement, which result in an economic benefit and positioning For the organization. The field work was carried out directly at the international office of Clínica Salud, where an informal consultation of the personnel in charge of this area was conducted through unstructured interviews with the process carried out focusing on preventive and curative medicine and the situations experienced for Export health services to other countries. The strategy applied in greater percentage was the accompaniment with the health intermediaries.

We reviewed the administrative documentary evidence, financial results and the evaluation of customer satisfaction. In the final part are the conclusions and recommendations necessary for the development of the internationalization process in a structured way. Keywords: Export of health services, health tourism, globalization, internationalization, curative medicine, preventive medicine, wellness medicine, health intermediaries, Bancoldex. Joint Commission Intermational (JCI).