Estrategias innovadoras para el fortalecimiento de la cultura organizacional de la Fundación Académica de Dibujo Profesional

Abstract

The organizational culture of a company refers to its identity, characteristics, philosophy and aspects that are differentiating factors in the market and that can be constituted as secrets for success. This research, taking into account the previous premise, identifies the cultural characteristics present in the Professional Drawing Academy Foundation (FADP) through the model proposed by Cameron and Quinn (1999) called Competing Values Framework (CVF) and the Organizational Culture Assessment Instrument (OCAI). In this study, four types of culture are evaluated; Clan, Adhocracy, Market and Hierarchical raised by Cameron and Quinn (1999) based on six dimensions of culture such as dominant characteristics, leadership, management of employees, union of the organization, strategic emphasis and success criteria. Initially, an investigation is carried out on the different definitions of culture and the different models of study of the same set forth by diverse authors. Then, with the model of Cameron and Quinn (1999) the surveys are carried out on the administrative and teaching staff of the Professional Drawing Academy Foundation (FADP) to then analyze the results and finalize the various intervention strategies for strengthening the culture, which are characterized by being innovative, practical and for generating impact on the appropriation of all aspects of the philosophy of this great institution