La responsabilidad social empresarial en la relación "Empresa-Cliente" en empresas de servicios públicos domiciliarios

Abstract

This monograph refers to the Corporate Strategy of Corporate Social Responsibility (CSR), in order to know its possible benefits of the implementation in relation to the dynamic client - company in public utility companies. The importance of the present study lies in knowing and analyzing the implications of the implementation of Corporate Social Responsibility in public home service companies, in order to orient efforts towards the interest group: customer, as a relevant issue for competitiveness, continuity and sustainability of the business. The study begins with the identification of 10 companies in the sector and verifying if each one has a CSR strategy for its competitiveness, analyzing theories of CSR, regarding the strategic intervention of these companies. The study begins with the identification of 10 companies in the sector and verifying if each one has a CSR strategy for its competitiveness, analyzing theories of CSR, regarding the strategic intervention of these companies. Then, an analysis was made of the CEO Company, dedicated to the distribution and commercialization of electric power in the department of Cauca - Colombia, to verify if its RSE was aligned with the objective of the company, and the implications that have for the company, as well as identifying their intervention mechanism and the benefits to stakeholders. The study concludes with an analysis that leads to conclusions about the importance of CSR as a competitive strategy for the optimum development of companies in the public service sector, with special emphasis on the interest group: client.