Manual de identidad corporativa: Moon Inked, Cómics en camisetas estampadas

Abstract

In this work you will find the fundamental parameters for the creation of the brand of “Moon Inked” printed t-shirts evidenced in the corporate identity manual. The researched antecedents at international and national level will be shown, recognized authors who expose the importance of brand identity in current markets, as well as other researchers who expose a series of aspects and concepts that have been considered important for this work. To raise the proposal presented in the work, the decision of the target audience was taken into account, who was consulted to define the brand, based on the habits, customs and behaviors that made it relevant.