Rediseño de la marca de la empresa “Comercializadora Mariser” a través de un manual de identidad corporativa para fortalecer el reconocimiento en sus clientes para el 2020

Abstract

The company Comercializadora Mariser is dedicated to the production of key rings, buckles and ironworks, where nickel bath and gold bath are worked. It is necessary to make the redesign based on the above mentioned and an investigation so that is closer to what the company does. The current situation of the company will be analyzed; the great problem it has been thorugh in recent years. The brand of the company is discussed with respect to its current corporate visual identity until the redesign where it will be implemented in a brand manual. This Project is a Brand guide for the company “Comercializadora Mariser”, a re-design for the logotype will be perfomed for the company to have a better corporative image. In this research work is made the description of the product market offered by Comercializadora Mariser, it will take several background that would be undergraduate thesis to serve as a guide and help for the realization of this corporate identity manual.