“Propuesta de creación de un perfil en Instagram para el negocio de comidas rápidas orejas Burger de guacarí para dar a conocer sus productos”

Abstract

This project is the proposal of a communication strategy for the social network Instagram that helps creating awareness of the products offered by the fast food business Orejas Burger of the municipality of Guacarí, Valle del Cauca. In order to achieve this, this document has different sections that give account of the local and national context in which the business operates. Also, it has the theoretical bases that justify the development of this project, especially In social networks. The most important characteristics of Orejas Burger were also outlined so that the reader understands the way the business works and the problem identified that supports the execution of the project. The problem found consists, mainly, in the non-existent presence of this fast food business on the internet, understanding that now the social networks are a fundamental part of growth within the market. The research has a general objective and three specific objectives. The general objective pursues the creation of an Instagram profile to advertise the Orejas Burger products and the specific ones have the purpose of making a SWOT analysis, a communication proposal for that profile and a logo for the business. In the final section, this document presents the conclusions of the entire research process.