Diseño de un Modelo Gerencial Para restaurantes Gourmet: Caso de estudio aplicado a restaurantes de La Comuna II de la Ciudad de Palmira

Abstract

The municipality of Palmira has had an important growth in the gastronomic sector in the last years; This phenomenon has generated the creation of new ventures in gourmet restaurants. Commune two, has become an exclusive gastronomic cluster, where the best restaurants are located, even world-class franchises have positioned themselves in this area.

The present investigation tries to know the way in which the gourmet restaurants of this commune handle their administrative, financial, marketing and human talent management.

The project is based on the compilation and conceptualization of the consulted bibliography of classic and contemporary management models and the impact of the application on the organizations, followed by this, the survey instrument was applied, carried out to the managers or administrators of the restaurants according to outside the case, in order to know how they handled the management in the 4 specific areas mentioned above. The survey was designed to be applied to both new restaurants and those that have been in the market for several years and have positioned themselves over time; to also identify from these the key factors that have led them to success.

In the case of the restaurants that had closed and which were successfully contacted, a structured interview was conducted to find out what their management was like, when they were open and to determine what the factors that led them to the closure were. After the survey and structured interviews were applied; The respective discussions based on the theoretical references were carried out, giving way to the proposal of a management model based on these 4 areas that are considered within the research that fulfill as key factors to implement structured processes that allow comprehensive administrative management.