Acompañamiento en acciones publicitarias para el In House Adland de la Facultad de Comunicación y Publicidad

Abstract

Based on the research findings in each of the works carried out with the In-House (ADLAND) of the School of Communication and Publicity of the Santiago de Cali University, the mechanism of implementation used in each advertising process since its inception is evident until the final development, also, the contribution that the client generated against the objective presented by the campaign was identified. Through research and applied instruments, the appropriate process was evidenced and the importance that from the academy should be weaved between practice and theory. This work in the systematization of experiences through advertising campaigns is possible thanks to the accompaniment of the teacher and the link with the research seedbeds , also in the Collective worked problems in different communication cases that required concrete solutions from advertising communication. In this Degree Work, the researches that were generated for each advertising development that had a great importance from the communication that was established with the client are reported; It was also the opportunity to exercise a task that would put on the table the interference of the client, the opportunities and disadvantages to which we would face and the breakdown of traditional schemes, thus generating new proposals during the advertising process of two consecutive years.