Estrategia publicitaria para mejorar el posicionamiento de la Liga Vallecaucana de Deportes Electrónicos en los estudiantes de la Universidad Santiago de Cali

Abstract

Based on the diagnosis made to the Liga Vallecaucana de Deportes Electrónicos LVDE, and in parallel to the detailed analysis of the students of the Santiago de Cali University, it is intended to present a strategy for the LVDE that will serve to position itself not only at the university level but also at the Valle del Cauca level. In addition to the findings, there is a public strategy for LVDE to make itself known through its social networks, both at the academic level of USC students and at the departmental level, giving way to the importance of content management on its social networks. As a consequence of the events, it is possible to establish a link between the Santiago de Cali University and the LVDE, creating the possibility of establishing an eSports sports club linked to the LVDE and that is born of students of the University or that this becomes a possible sponsor.