Campaña social para la concientización del uso apropiado del espacio público en la galería alameda

Abstract

The present investigation seeks through a social campaign, give to know the waste of public space in Alameda's Gallery, showing through advertising mechanisms, the causes and possible solutions to this problematic of social order. Thus, it will be analyzed trough the methodological instruments (Field diary’s, interviews and polls), the behavior of the public involved (stakeholders), and later it will be studied the way of propose a change from the publicity point of view, whose purpose is make aware the community of Cali about the appropriate use of the Gallery space. In that order of ideas, the actual project managed to show the actors and attitudes that causes the previously raised problematic. Concluding through a social campaign with pedagogic sense like generate a positive change in the people who frequents that place