Estudio de viabilidad para la creación de una empresa en Acabados decorativos especializada en soluciones integradas en el área de construcción civil

Abstract

This article consists of investigating the feasibility of creating a company in Colombia that offers integrated solutions in the area of civil construction in the city of Cali. It is intended to offer high quality products and services, executed by qualified personnel and with competitive prices to enter the market. The document contains a market study in which a survey is carried out, with a total population estimated in the city of Cali, based on the projections made in the article Cali en cifras 2018-2019 presented by the Mayor’s Office of the city, in which they indicate that the population of Cali by 2020 will be 2,496,442. The survey is of an analytical type and was carried out through e-mail, a sample of 133 respondents was used determined by the infinite samples equation (greater than 30,000), and a technical and operational study was carried out too; a financial and economic analysis to have an overview of the reality in terms of expenses and costs necessary for the execution of the project, for this information was collected through a survey of a group of people of different economic level in order to identify variables to carry out said study. The simulation of the optimal and pessimistic scenario was carried out using the least squares method. It is concluded that the project is viable if the internal rate of return is greater than the internal rate of opportunity and if the net present value is greater than 0