Transformación Digital aplicando E-Marketing al proceso de ventas de la empresa Mikino Moda Fashion

Abstract

The use of mobile applications has become part of the daily life of people, in this era where digital transformation is necessary for businesses that want to remain in force, as customers who are digital, use their mobile devices every day to see videos, request food or transportation, listen to music, pay bills, etc. In this article, you can find a comparison of other applications of digital electronic commerce (m-commerce) that has become a new economic mode, especially with the increase in online shopping [9]. The agile Scrum methodology was used to obtain the development of a mobile application prototype for the Mikino Moda Fashion store sales process, in the planning phase, which allows the product owner to have a functional version of the product that adds value.