Importancia de los “book coffee” como estrategia para incentivar el hábito de lectura en las personas en Santiago de Cali

Abstract

To carry out a research project, it is necessary to study several fields such as financial, market, human management, among others and the results of each of these studies result in the viability of the "Book Coffee", which it will allow us to have security in the realization of it. Currently, in the city of Santiago de Cali there is a necessity to promote the culture of reading through alternatives that attract the people’s attention and generate welcome and satisfaction. Based on the increase since 2017 went from 21% to 27% reading newspapers and magazines is the second hobby that grew the most in the last year. In the perception, survey for 2017 going out to a restaurant is better for most citizens despise feeling less safe than in a shopping center. This data and facts are important to carry out research on the feasibility study for the creation of a Book Coffee in the city of Santiago de Cali. This is because only the 49% of the population that lives in Santiago de Cali is satisfied with the cultural offer of your city. For these reasons, the project seeks to encourage reading in an unconventional space where people can interact, generating interest in this habit and a positive change in the culture of people and minds of young people, which will bring benefits on a personal level. People who read literature have greater empathy, better ability to understand and put themselves in other people’s shoes, perceive the world from different perspectives as well. A good reader of literature, consequently, becomes a more self-critical being, who can better understand and question the opinions, beliefs and attitudes of others. It is the reason to implement this research project. It will let show all the knowledge obtained throughout the career. The application and developed matters such as planning, project execution, technical, market and financial studies, which will add a knowledge of integral competitiveness with the purpose of promoting the culture of the city of Santiago, through changes in cultural habits that contribute to the intellectual coefficient of the family in general through different activities to reach all the participants