Cambios generados en la comercialización de bienes y/o servicios a partir del Network Marketing en la ciudad de Santiago de Cali

Abstract

The objective of the monograph is to present an analysis of the changes that the incursion of the network marketing has generated in the system of commercialization of goods and services in the city of Cali. To do this, a brief description of the evolution that network marketing has had since its inception will be made, indicating the influence of each company that emerged between the late nineteenth and early twentieth centuries, which allowed the development of this business model as a of the most relevant industries in the commercialization of products. Also, companies that have entered Colombia with this marketing system will be exposed; and finally, the changes brought about by the incursion of network marketing as a model for the distribution of goods and services in the city of Cali will be considered.