Identificación del uso del marketing verde como estrategia para la promoción de la responsabilidad social y ambiental en los consumidores del sector de alimentos empacados

Abstract

The objective of this paper is to identify how green marketing can be used as a strategy to promote the social and environmental responsibility of consumers in the packaged food sector. At the methodological level, a descriptive study was used, it was used as a technical technique, it was reviewed, it was documented, information was obtained in a systematic and orderly manner, the electronic sources were consulted, they were based on academic data, in the field of academia and research, among these have been: Scientific Electronic Library Online (SciELO), LILACS, Cochrane, ScienceDirect and the Google academic. Among the problems that derive from the consumption of food products, these are the principles of life, the lack of separation of waste at the source, the lack of a specialized collection of cleaning companies, a deficient structure of companies which is dedicated to recycling, the lack of consumer education on the subject. Environmental problems have manifested in different ways, each day the consequences are more evident, the problem to the environmental problem, is generated with the waste that originates from the consumption of packaged foods, it is evident that every day the amount of packaging that ends On the website, there are water sources and even air. In the different contexts, an environmental responsibility relationship has been developed in the post-consumption phase, using concepts such as reverse logistics, where companies and consumers are responsible for the waste generated and reuse and recycling are promoted. In the same way, it has been developed. The number of products has been reduced. The consumer has also chosen to choose products and brands that are responsible for the environment in this way.