Percepción de los estudiantes de la facultad de ciencias económicas y empresariales de la Universidad Santiago de Cali, frente a productos derivados del Cannabis

Abstract

Medical Cannabis is the evolution of medicine and the economic revolution for the future of Colombia. The objective of the research is to determine what the students of the University of Santiago de Cali think about medicines and natural products based on Cannabis. The realization of the research project is of a descriptive type on the part of the theory of psychology and consumer behavior. The results shown by the students of the Santiago de Cali University weigh that they are open to know the subject, very little about the research, medicinal, cultural and economic fields that the plant generates for Colombia. In conclusion there is a positive perspective on medical Cannabis and the best way to know this topic is through educational marketing.