Análisis del modelo de banca móvil y confianza financiera en Colombia

Abstract

For no one is a secret that is in a world that is advancing by leaps and bounds towards the maximum expression of digitalization, everything can now be done via internet, and the world of banking transactions is not far behind, around the world, thousands of people realize that from their computers or cell phones they can do the same procedure without having to spend hours in a row or moving to a physical branch of a bank, that is why in developed countries mobile banking makes up a fairly high percentage of transactions made in the different banks. In the case of Colombia a problem is denoted, although these systems are beginning to take hold and the vast majority of banks already have virtual branches, there are high levels of distrust on the part of most people in adopting these new technologies, people in Colombia they are distrustful by nature, even more so when it comes to managing their money, it is therefore of vital importance to generate spaces of inclusion and education where people identify that these are safe processes to execute.