Propuesta de metodología Canvas para la compañía Telemetryone S.A.S

Abstract

An analysis carried out inside the company TelemetryOne S.A.S., from southwestern Colombia, which provides vehicular telemetry services to fleets and vehicles that require tracking their assets. The SWOT model was implemented to identify the situation of the company; analysis of the company's stakeholders, together with a theoretical review oriented towards various approaches to administrative theory, which highlights management aspects, negotiation strategies, marketing and operations, sales motivation, internal communication, organizational structure and organizational culture, in order to present a proposed Canvas model that, if applied in the organization, could make it more profitable in the future; considering the contributions of this model in the strengthening of the organizational structure. Structurally, an introduction to the topic is presented, which gives an account of the objectives; conceptual references; background of similar investigations; methodology used, of a mixed nature; diagnosis of the company; stakeholder perception; Canvas proposal and a set of conclusions that can serve as a starting point for research on the subject or similar.