Responsabilidad social empresarial en el sector hotelero del municipio de San Antero, Córdoba – Colombia

Abstract

Corporate Social Responsibility (CSR) is of vital importance for the tourism sector due to the great benefits that entail at a business level, such as employee loyalty and commitment. For the inhabitants of the municipality of San Antero, one of the main forms of income is tourism which has promoted a great growth of the hotel sector. With this research, we sought to study the degree of ownership and understanding of corporate social responsibility among hotel tourism service providers. For the development of the study, a survey was developed as an instrument for collecting primary information and, based on the analysis of the data, a pilot training plan on CSR was generated. The results showed that 55% of the respondents were unaware of the term CSR and the trend was maintained throughout the questions asked in the survey. The training plan was not executed by lack of government support, but it would be integrated by hotel service providers and an expert staff in order to find and publicize these strategies. The need for government support in terms of training for the inhabitants was evidenced, as well as policies that guide the managers of the integrated formal and informal workers, to contribute to the sustainable growth of tourism in the area.