Estudio de un plan de mercadeo para el mejoramiento de las cuentas por cobrar en la unión de empresas de ingeniería del cauca

Abstract

Many organizations providing industrial engineering services have been developing methods and strategies to counteract the negative results of market developments. To enable effective activities that lead to the constant control of each step that takes place during the entire accounts receivable process, however, the current market is increasingly changing and requires a greater appreciation of movements, that is why Companies that have the same corporate purpose should begin to centralize ideas and generate lapses among themselves. The objective of this study is to obtain the results that lead to the execution of a plan for the improvement of accounts receivable relating some relevant aspects of marketing, for this reason the research question is derived: How can a control be generated in the marketing plan that facilitates the company UNICOLB SAS organize the process of accounts receivable and identify and understand market opportunities and create strategies that allow positive intervention in it?. The research question is answered through graphics charts and demonstration reports through a deductive method that offers an insight into the different experiences on a global level, familiarizing each term found with the general idea. The results obtained show that it is essential to maintain a constant development of the portfolio process and that daily activities require a flow of processes to maintain a high level of effectiveness