Implementación del cuadro de mando integral para la clínica oftalmológica de Cali S.A. para el periodo 2020-2022

Abstract

The Balanced Scorecard or Balanced Score Card is a management tool or methodology that allows the organization's strategy to be converted into operational objectives to enhance the achievement of results. The first step for the implementation of the Balanced Scorecard is the preparation of the strategic map of the organization or the department, in order to establish, for each of the perspectives, the set of objectives that are really relevant to achieving the vision. The Balanced Scorecard focuses on different perspectives that allow organizations to improve the quality of their services: financial, customer, internal processes, learning and growth, objectives, indicators and goals. This document is developed based on a functioning diagnosis of the Clínica Oftalmológica de Cali S.A. in order to apply the Balanced Scorecard seeking to improve the care of all its users through good organizational management of the company.