Planificación estratégica aplicada a pequeñas y mediana empresas

Abstract

The objective of this article is to carry out a bibliographic review on the different definitions and methodologies of strategic planning applied to small and medium-sized companies and how they are related. For the development of this work, a search for articles was carried out in databases such as Scopus, Science direct and others with the following keywords: planning, strategies, SMEs, methods. 30 articles published between 2010 and 2020 were selected. They were studied and allowed to have information on the progress of strategic planning in small and medium-sized companies as a means to achieve the proposed objectives, visualize their future and structure their processes, connecting the external factors with internal ones. This allows us to conclude that every company, no matter how small or medium, must apply a strategic planning methodology, since it is vitally important to have a direction to continuously develop factors for competitiveness, which are both differentiating and giving a strategic advantage to be successful in the market. This being the final result in accordance with the guidelines that correspond to the objectives and expectations of the organization.