Diseño de una propuesta de un modelo de direccionamiento estratégico para la empresa Perfum de la ciudad de Cali 2020-2023

Abstract

This research was based on the strategic direction for improving the competitiveness of the Perfum company, located in the city of Cali, where it was analyzed from different internal and external points of view of the organization, thus obtaining the required information using different instruments such as direct observation, meetings, DOFA, for the preparation of the proposal and the fulfillment of the stated objectives, addressing some theoretical aspects from which the points of view are analyzed. In this way, it could be concluded that if we apply the strategic direction in the company, the competitiveness of the Perfum company in the city of Cali can be improved.