Formulación de un plan estratégico para la empresa gestión en seguridad S.A.S (GES-S.A.S) de Cali periodo 2019 – 2023

Abstract

In this degree project, the main objective was to formulate a strategic plan that would allow identifying the current situation of the company Gestión en Seguridad S.A.S, located in the city of Santiago de Cali, and establishing different plans, actions and strategies, in time periods coherent, in order to bring to the company a level of positioning, visibility, profitability and sustainable over time. By knowing the current state of the company Gestión en Seguridad S.A.S, it allows us to formulate action plans, procedures and strategies, which help to propose and materialize short, medium and long-term goals, in favor of continuous improvement and grounded in its niche of deal. To carry out the strategic plan, was carried out a diagnosis of the sector and the environment, for this, were used different models such as the competitiveness diamond and Porter's five forces, the value chain and the PESTEL matrix. Acording to the results, it was found that the company GES S.A.S has advantages in its services and is competitive in its sector. In the same way, an internal analysis corresponding to the operation of the company was carried out, based on surveys developed by the clients, in this way, they can give testimony of the services offered, who affirmed in their entirety that the procedures carried out were between an excellent and very good level. Finally, the MEFE, MEFI and DOFA matrix was prepared to do the identification of the company's weaknesses, strengths, opportunities and threats, however, there are threats that do not represent a greater risk for the company due to its easy of being mitigated in a medium term and weaknesses can present a long-term risk if the opportunities that are evidenced by their environment and in the Balanced Scorecard (CMI) or Balanced Scorecard that conclude the strategic plan and the needs for its implementation in the company.