Ventaja del sello ambiental colombiano en el posicionamiento de marca

Abstract

This article addresses a research topic regarding the Colombian environmental seal, and the advantages that its use has for brand positioning, in the practice of green marketing. This is a strategy implemented by producers for the consumer, through organic products, to reduce the negative impact that products have on the practice and use of the environment. In addition, knowing the way in which green labels have evolved in such a way that today it offers a brand positioning in companies, through the implementation of these ecolabels in their goods and services. However, the study was carried out under the investigative methodology to carry out an analysis of the market, to present the positions of the authors in relation to the positioning that generates the proper use and the advantages of the environmental seal in Colombian companies.