Estrategia de posicionamiento en la red social Facebook para la Secretaría de cultura Valle del Cauca

Abstract

Social networks became a source of communication of vital importance in the world, if we take into account that with the number of registered users, an image, a message or a brand can be quickly spread, becoming a very powerful Marketing tool. used in the past. Although the Secretary of Culture of Valle del Cauca has focused on advertising through traditional media with a constant and varied work on social networks, the effects have been unsatisfactory for the entity in charge of Culture and Art in the departamento. That is why this undergraduate project proposes a Positioning Strategy on the Facebook Social Network with the purpose of generating a greater impact from the cultural initiatives that take place in Valle del Cauca municipalities and the objectives of the Secretary of Culture of Valle del Cauca.