Tendencia de consumo de empaques biodegradables en los millennials frente a los países bajo la alianza del pacífico

Abstract

The purpose of this article is to analyze if the companies from Valle del Cauca that produce biodegradable packaging find in the millennials a potential demand in the countries under the Pacific Alliance. The methodology used is a literature review, which shows a problem that consists of the amount of waste accumulated with decomposition up to 1,000 years. This has made society aware when looking for methods to contribute positively to the environment. The participation of the millennial generation is crucial, because they are highly influential in the social media, a network which currently it`s use is very common, therefore this research contributes to the analysis of the demand in this generation with biodegradable products where it promotes the benefits offered by the Pacific Alliance agreement to exploit its full potential in each member country.