Estudio de la relación entre la responsabilidad médica de resultados y la publicidad engañosa propia de la cirugía plástica estética ofertada (en internet, material en punto de atención y volantes) en los anuncios de clínicas especializadas de Santiago de Cali

Abstract

The purpose of the present investigation come up from the question about the relationship between the concept of misleading advertising and medical responsibility in cosmetic surgeries. The way in which some aesthetic clinics offers their services not always is the appropriated one, this causes that the costumers incurs in the error. This practice is known as misleading advertising. This type of advertising not only focuses on promoting their services in a vehement, attractive way, as it happens in exaggerated advertising, but it has the purpose of deceiving the consumer. However, when is the offered service a cosmetic surgical procedure, whose responsibility is configured from the expected result, the damage goes beyond the physiological and leave a psychological mark